The Riches In The Niches Show
"Win Big by Going Niche: For Insurance Industry Leaders Who Want to Own Their Market".
The Riches in the Niches Show is where like-minded, high-performance insurance leaders and innovators come to learn how to own their niche and win.
There's a major shift happening in the insurance industry right now...the end of the "commoditized generalist" era and the dawning of a massive, new movement towards industry niche specialization.
For insurance brokers, MGAs, agencies and insurtech leaders, success isn’t about being everything to everyone anymore. It’s about going deep, mastering a niche, becoming the go-to authority and taking over your market.
Whether you're a seasoned agency owner, insurtech MGA leader or a rising star producer, you'll leave each episode with practical strategies, proven tactics, playbooks and the mindset to scale your business, OWN your niche and crush your competition.
Join the movement. Specialize. Scale. Dominate. Win.
The Riches In The Niches Show
Ep #002 - The Niche Insurtech MGU of the Future Isn't Just About Tech—It's About TRUST. feat. Bobby Touran, Co-Founder of Rainbow Insurance
In this episode of The Riches In The Niches Show, I sit down with Bobby Touran, CEO and Co-Founder of Rainbow, a tech-enabled, highly specialized MGU making waves in the insurance industry.
We cover everything from the power of niche specialization to building stronger partnerships between MGAs, MGUs, and independent agents. If you're in the insurance business, you won't want to miss Bobby's game-changing insights on creating value through trust, expertise, and human relationships.
Here’s what we dive into:
✅ Bobby's journey to building Rainbow and his vision for modern MGUs
✅ Why niche specialization is the fastest path to success for agencies and carriers alike
✅ The critical role agents play as "boots on the ground" in the underwriting process
✅ The key advantages of aligning technology with human expertise to improve customer experience
✅ How Rainbow is evolving restaurant insurance programs to meet today’s market challenges
✅ The biggest mistakes tech-enabled MGUs make when ignoring the power of relationships
✅ Why deep partnerships and trust are the future of insurance distribution
Who should watch this episode?
This is for agency owners, producers, MGAs, MGU operators, and anyone passionate about scaling their business through niche mastery and strategic partnerships.
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Book a Niche Domination Strategy & Game Plan Call: https://go.alchemycontentlab.com/niche-domination-strategy-call-15min-page
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🔗 Links to connect:
Bobby Touran, CEO & Co-Founder, Rainbow
Email: bobby@userainbow.com
LinkedIn: https://www.linkedin.com/in/bobby-touran-782a6513/
Learn more about Rainbow: www.userainbow.com
Rob Jacomen: https://www.linkedin.com/in/rob-jacomen/
Founder, Alchemy Content Lab & Nichebuilders
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Got thoughts on today's episode? Drop a comment below. Let's keep the conversation going!
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